Hundreds of young shoppers endured the rain in their underwear to queue up outside a London fashion store in the hope of winning free clothes.
Spanish label Desigual promised an outfit of their choice to the first 100 people who showed up at their Regent Street branch, reports the Evening Standard.
The first punters turned up at 11pm the previous night and by morning the queue was 300-strong, meaning many left disappointed.
Crowds flooded through the doors, grabbing their favourite pieces off the pegs before leaving the shop fully clothed.
One 22-year-old girl said: "I have been queuing from 2am this morning, it's been amazing - a little cold but definitely worth it to get some free clothes."
The stunt also took place in Stockholm, Amsterdam and Berlin under the slogan: "Arrive half naked - leave fully dressed."
Spanish label Desigual promised an outfit of their choice to the first 100 people who showed up at their Regent Street branch, reports the Evening Standard.
The first punters turned up at 11pm the previous night and by morning the queue was 300-strong, meaning many left disappointed.
Crowds flooded through the doors, grabbing their favourite pieces off the pegs before leaving the shop fully clothed.
One 22-year-old girl said: "I have been queuing from 2am this morning, it's been amazing - a little cold but definitely worth it to get some free clothes."
The stunt also took place in Stockholm, Amsterdam and Berlin under the slogan: "Arrive half naked - leave fully dressed."
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